What a fab mobile app from StoryCorps to collect stories.Read More
Resources, advice, tips and examples to help grow your business with awesome storytelling
Karen Dietz's insight:
Here's a 4 step process for taking complex data and shaping it into a story so it is easy to understand. Really, these 4 steps are all about how to think better about the data so you can better find and share its story.
In reality, there is a lot more to visualizing data and combining that with good storytelling skills. But these 4 steps lay a strong foundation for getting started. There's a video for sale on the site that suggests a more thorough treatment. I have no affiliation with it, and you'll need to check it out if you are interested.
I'm pleased however, that we are starting to get much better a data storytelling and getting good advice now about how to do it.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.
The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.
This is a quick read, with an important business slant that you are going to want to capture and use.
This resource is completely free and searchable. Companies, business story practitioners, educators, and nonprofits from around the globe read and (hopefully) use the material. This collection is the largest in the world and I am the top ranked curator on this topic. It is my joy to make it available to you.Read More