OMG, what a great article by writer Ella Saltmarshe on the power of compelling and inspiring narratives for change.
She makes 3 frames for business stories: stories as light, stories as glue, and stories as web. When you frame stories like this, it becomes a lot easier to leverage them for any kind of change effort.
Saltmarshe goes into detail with the 3 frames so readers come away with a more in-depth understanding of how the 3 work. Within the 3 frames are additional subsets.
The article is published in the Stanford Social Innovation Review, so you know the post has got substance. This is a powerful post you won't want to miss.