6 ways to communicate complicated concepts
Good golly -- what a comprehensive article about how to effectively influence and persuade! And all the points are right on.
I really like the distinction between System 1 and System 2 thinking based on neuroscience. To influence, use System 1, which is storytelling.
But wait -- there's more! The author does a deep dive into all facets of persuasion/influence, including elements like Anchoring, Representation, Coherence, and Framing. Your business stories -- when positioned well -- will do all of these for you. That's the good news. It's not as complicated as you think.
Run, don't walk, to read this article. There's tons of good actionable advice here.