Interviews

Interview with Nike's Chief Storyteller Nelson Farris

Storytelling  in marketing/branding is all the rage. And Nike does a fabulous job at that.

But how else do they work with stories internally to ensure success? Well, my 30 minute podcast with Nike's Chief Storyteller and Sr. Director of Global HR Talent Development brings to light some of their practices and story philosophy.

If you are an entrepreneur, manager, corporate exec, or nonprofit, Farris' insights can apply to you.

Grab this podcast and continue to leverage the heck out of storytelling for your business.

LISTEN HERE

Amazing Interview With Rich Sheridan, CEO & Chief Storyteller

Here's the link to the interview

I recently had a great time interviewing Rich Sheridan, CEO and Chief Storyteller of Menlo Innovations based in Ann Arbor, Michigan. Rich is the author of the wildly popular book Joy, Inc.

With Five Inc. magazine revenue growth awards, invites to the White House, speaking engagements around the nation, numerous articles and culture awards and so much interest the company is doing a tour a day of the Menlo Software Factory™. Something is going right and Rich shares with us that that is.

During this interview Rich talks about the role of storytelling in building a strong corporate culture that beats the competition. We chat about why this happens. I love Rich's story of the Viking helmets, along with his thoughts on corporate culture, and about storytelling being a critical part of his CEO duties. And the results for Menlo have been amazing. 

Listen to this podcast or download it for later this weekend. There are solid tips here and our conversation was both fun and enlightening. Enjoy this gem.

Listen here

From Critical Mass: What I learned From Karen Dietz, Co-Author of "Business Storytelling For Dummies"

From Critical Mass: What I learned From Karen Dietz, Co-Author of "Business Storytelling For Dummies"

Recently bestselling business author and expert on CEO peer groups interviewed me on business storytelling where I share some great insights for leaders.