Storytelling Assessment: Your strengths, weaknesses, and opportunities in using narrative to advance your leadership and business goals

This instrument is designed to gauge a leader's level of story competence -- plus degree of application -- in various areas of business (i.e., untapped potential).  

Please fill out the form and select the best option for each of the prompts below.

Name *
Part A: Functional Leadership Application -- I use story in...
1. Living shared values spontaneously. I use stories to explain, illustrate and share my values. *
2. Application. I know which types of story are appropriate for each business challenge. *
3. Modelling. Through my personal stories and anecdotes, I model positive behaviours, encourage, promote, and share my values. Leading is by example. *
4. Engaging with the present & future. In conversations at all levels I both share my personal stories and experiences -- and deliberately evoke/listen to people's stories in return -- to create a common vision, alternate scenarios, and alignment with strategies. *
5. External communications. I make sure I share our brand stories with customers and stakeholders, giving detailed attention to customer/stakeholder/supplier stories. I make sure formal documents and websites are infused with story, and are interesting. *
6. Presentations. I share my personal stories and experiences in presentations and meetings to enliven the material and meeting events, and make key points. *
7. Listening. I spontaneously listen for success 'war stories' that arise spontaneously at all levels. Story gathering circles are used whenever possible to gather input rather than surveys and scripted interviews. *
8. Recognition. I deliberately seek out stories of others about projects and progress, and gain permission to share them across the organization. My communications are built around story for greater recognition and appreciation of others, plus alignment and engagement. *
9. Change and transitions. I deliberately and consciously share the right stories for the phase of the change cycle people find themselves in as a way to build a trusting, safe place. I encourage multiple viewpoints, and I use stories to promote resilience and adaptability. I repeatedly share our vision story for the future so everyone knows where we are going. *
10. Sense-making.I regularly use anecdote circles with staff at all levels to make sense of situations, decisions, and problems. Diverse views, knowledge, experiences, and perspectives are captured. *
11. Learning. I use my personal stories, other case studies and illustrative anecdotes in learning situations. I use both successes and failures for learning purposes. When coaching and mentoring others, I use personal narrative reframing as a tool to help people excel. *
12. Customer service and selling. I regularly focus on listening to, understanding, and responding to customer stories. I encourage sales and supporting staff to forge emotional-connections through story, metaphor and analogy. *
Part B. Levels of Competence -- Are these competencies present in your life?
1. Knowledge. I understand the psychological power of story to raise awareness, capture interest, engage, stimulate thinking, provide knowledge and insight, evoke responses and action, trigger sharing, improve personal and business performance. *
2. Crafting Skill. I am able to access, construct, tell and write appropriate stories. Story has a role in my crucial conversations and conflict resolution. *
3. Delivery Skill. I can deliver stories that inspire and move people to action. *
4. Listening Skill. Attentive listening is prevalent. I regularly practice the behaviours and attitudes of story listening to receive the best from people. *
5. Culture. Story is 'the way we do things', in all of the functional applications I oversee. I encourage us to think and live story. I am focused on continually learning to improve both functional applications plus personal and organisational story competencies. I operate from the position that story can positively shape culture: it aids clarity of purpose and focus, is a catalyst for bringing new norms and behaviours into play, promotes mindfulness, imagination, listening, openness, and sharing. *
6. Traits. I have a well-developed mindfulness, coupled with applied imagination, which I apply to the listening to, and telling of stories, anecdotes, and the use of metaphor/visual language. Curiosity and respect for other's stories is present. *
7. Beliefs, values, attitudes, motives. I use story, anecdote and metaphor with a positive approach -- to share, liberate, inform and convey feelings, and provide insight. *
8. Personal growth. I regularly reflect on my own personal stories and reframe them as needed for my own personal growth. I am able to reflect on my stories to get the most out of them. Stories play a role in bringing about new mental models for me and others. *

Adapted from assessment by, with permission.